According to Wikipedia, Advertising is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service.
Advertising spending has increased dramatically in recent years. Wikipedia states that in 2006, spending on advertising was estimated at $155 billion in the United States and $385 billion worldwide, and the latter to exceed $500 billion by 2010.
While advertising can be seen as necessary for economic growth, it is not without social costs. Unsolicited Commercial Email and other forms of spam have become so prevalent as to have become a major nuisance to users of these services, as well as being a financial burden on internet service providers. Researchers have estimated that by the age of 18, the average person will have seen some 350,000 advertisements.
People who read classified ad sections both ON and OFF-Line are great prospects for many businesses. WHY because they're ready to buy: They already know what they want and just need to find a business to provide it.
To tap into this pool of ready-to-buy customers, study the Classified Ads and the bigger display Ads, see what types of businesses are advertising, and the headings they use. Determine what makes such ads catch your attention. Do they mention a special offer, are they set off in some way from other classified ads on the page? Are they easy to spot because they fall immediately under a category heading in the classified section?
If there are one or more headings appropriate for your type of product or service and there are a number of businesses advertising there then that is probably a good place for you to be.
Check archived copies of the publication and compare the Ads to determine if the same businesses that were advertising then are advertising now. A well-written ad placed in the wrong publication or under the wrong headline, won’t bring in much business.
Small classified ads are a significant source of customers for many home-based businesses. An inexpensive three- or four-line ad can deliver customers who need your product or service now. More importantly, if the ad is run regularly, it builds future business by making your name familiar and establishing your credibility. Remember a poorly written ad, no matter how carefully placed, is a waste of money, therefore:-
Do some homework
Look for your competitors
Understand your customer
Choose the right publication
Make the first few words count
Keep the ad brief and explicit
Make it believable and appropriate
Proofread carefully
Remember with the addition of advertising on the Internet, today's consumers are more educated and more skeptical than consumers ever were in the past. If your ad sounds like you are offering something too good to be true, most people will skip right over it. Furthermore if you make unfounded income claims that are not substantiated by evidence, you could get yourself into trouble with the law. To win customers and avoid trouble, sell with facts, not hype, be honest your customer will always remember that.
I personally use
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This system was created to allow the big spenders in the advertising industry to have technology that is about 95% cheaper than that current spending. Do you realize that Google is just 10 years old? Google is not something that came WITH the Internet, it is something that came OUT of the Internet. URP, an affordable, innovative, complete advertising systemhas has the same standards and will achieve the same or even better results.
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Thank You
Fionnuala
http://homebizhaven.com
http://homebizhaven.ning.com
Skype - fionnuala19
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